Disney has taken the unusual step of hiring veteran consultant Valerie Van Galder to handle marketing of the fourth movie in its flagship film franchise, “Pirates of the Caribbean: On Stranger Tides.”
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http://www.lifeonthebubble.com/life-on-the-bubble/2010/09/the-hollywood-reporter-disney-to-outsource-marketing-for-pirates-4.html
Wow. There's a 4th movie coming out? I didn't think the 3rd one did very well?
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