In November of 2009 Disney Announced the Plan of Their Theme Park in China!

The Mouse announces plans for a theme park in Shanghai, but can Disney learn from the mistakes it made in Hong Kong?

http://money.cnn.com/2009/11/04/news/international/disney_china.fortune/index.htm

Adventures by Disney

Disney offers family vacations in China. I thought this was really neat!

http://abd.disney.go.com/abd/en_US/destination?name=ChinaLandingPage

Recent Disney Mergers

In 2006 Disney bought Pixar for $7.4 billion.

http://www.usatoday.com/money/media/2006-01-24-disney-pixar_x.htm

In 2009 Disney acquired Marvel.

http://www.reelzchannel.com/movie-news/5426/marvel-and-disney-merger-official

Does Disney Outsource?

See link below regarding outsourcing...

http://www.informationweek.com/news/global-cio/outsourcing/showArticle.jhtml?articleID=164900903

Can Disney Be Used as an Example of Vertical Integration?

Disney Corporation is definetely and example of vertical integration.

Besides all of the entertainment, media, and parks/resorts they rely heavily on the consumer products segment. These include clothing/apparel, toys, school supplies, etc.

Generic Strategies

Walt Disney utilizes a broad differentiation strategy.

They do so by providing better quality and value of the products and services that they offer compared to their competitors.

DISNEY·PIXAR'S TOY STORY 3 CROSS $1 BILLION MARK; DISNEY BECOMES FIRST STUDIO WITH TWO $1 BILLION FILMS IN ONE YEAR

http://corporate.disney.go.com/news/corporate/2010/2010_0827_ts3_1bil.html

SWOT on Disney

Strengths:

Differentiation
Brand Awareness
Iconic Logo

Weaknesses:

Limited Target Audience
High Operating Cost

Opportunities:

Expand Segments
Increase Number of Attractions at Theme Parks
Develop Disney Music Channel

Threats:

Competition in Media Industry
Recession
Demand for Innovation